Consumers are increasingly connected, to each other, and to the brands they have a relationship with. This connectedness creates new opportunities, but it also adds complexity that can derail your initiatives if you aren’t paying close attention. The challenge of designing and building systems that deliver true value for both the customer and the business is still the central focus, but as business and customers’ expectations keep evolving, so too must your approach.
Over the past 7 years, VMLY&R Australia has been at the forefront of creative and marketing technology, delivering innovation and transformation projects for our clients and partners across the region.
This session will explore the insights we’ve uncovered during that time and will draw on our successes and failures to illustrate where things can go wrong, and how to stay on track.